Laissez Faire

Letting Life Lead

Article #8: Goldie Blox (Encouraging Girls to Engineer)

goldiebloxAt first when I saw the Goldie Blox advertisements I was really mad that, yet again, there was a pastel washed toy marketed to girls.  On the other hand I was so elated that someone was fighting against the way the market puts all of the building toys in the designated boy aisle.      Then I read an article where the creator of Goldie Blox (an engineer herself) said that she wanted (and I paraphrase) the girls in the “girl aisle” to recognize the toy as for girls so that she would think, “Hey, this is a girl toy and I can play with this.”

Now, I really wish the toy stores and manufacturers would just stop categorizing toys altogether, but I get what the GB company is trying to accomplish even if it still drives me a little bonkers (but I do like the idea of other companies getting hit over the head with a pink wand)–I support what they are trying to do and the message.    I do love the commercials and I am glad to see the company doing well.     We do have one of their products that I will post my review on this blog but you can read it here:  Goldie Blox and the Dunk Tank.   I contacted the company about a problem with our product and they replaced the faulty pieces immediately.

Toy store should have toys sorted by type not by gender.  This stereotyping affects both boys and girls because it is an advertising that really plays upon a child’s literal and visual nature.     There should be toy sorting for:   engineering, science, pretend play, preschool, electronic, art, music, trains/cars, etc.       Why do I need to go to the designated boy aisle to get a Spiderman figure for my daughter, and the girl aisle to get my son a grocery cart!?   It makes no logical sense.      Enough with the pink washing already!    Girls didn’t need PINK Leggos (a few would be nice) they just wanted some girl figures in the damn package to play with along side of the boy figures!   My favorite building set in the 70s was Tinker Toys, and yes, I did notice the prevalence of boys on some of the packaging on the toys I liked even then when it wasn’t as segregated.

Goldie Blox “This is Your Brain on Princess”   (nothing against princesses, only that princesses have skills)

Goldie Blox vs The Big Sister Machine (I love me some Barbie, but then she went all pinkapaloozie)

Goldie Blox Build Shop (I don’t know why these videos haven’t got more views my kids love them)

Debbie Sterling Talkes About Starting Goldiblox via Kickstarter 

One comment on “Article #8: Goldie Blox (Encouraging Girls to Engineer)

  1. Jin Okubo
    March 7, 2015

    Reblogged this on Jin Okubo and commented:

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Email Subscribe and Support

Subscribe to Tara Writes at Become a Patron
pinterest-button Follow LaissezFaireLife on Twitter google feedburner
Follow Laissez Faire on

Get blog updates by Worpdress via email, or choose Mailchimp.

Join 1,548 other subscribers

Shop With Me!

My Reviews

Shop and Read My Reviews

Aspiring writer, wife, mother of two, owner two cats. Teacher, lover of science, books, science fiction, fantasy, and video games.


Visit My Fellowship

Corey Hastings

writing, traveling, and tap dancing around town.

Write Josephine Write

Leave your fear of the dark at the door, suspend your disbelief and come on in...

Kim Witbeck

Writer and procrastinator

Jina S. Bazzar

authors inspirations

The Mad Puppeteer

Warden of Words // Shaper of Stories

Gawky Scribbler

Bewitching Journey of Words to Meaning

Building The Love Shack

This is the story of building a cottage , the people and the place. Its a reminder of hope and love.

Learning to write

Just your average PhD student using the internet to enhance their CV


Pen to paper

%d bloggers like this: